The Gold Standard
Provence Rosé: The Benchmark
Rosé has been the focus of Provence winemaking for centuries. Ever since the Greeks brought wine to the area in 600 BC, the people of Provence have focused on the art of dry rosé production. But why do these rosé wines define the category? What makes Provence rosé the recognized gold standard even today? Wine professionals point to three key factors: heritage, place, and production standards.
Provence, the site of France's oldest vineyards, is the world's largest wine region specializing in rosé. The region has a rich rosé tradition, and winemakers today are the beneficiaries of the region's collective knowledge and time-honored techniques. Since rosé is a delicate wine and one of the most difficult to produce with success, these long-established traditions remain entirely relevant. The area's deep-rooted rosé culture goes a long way toward explaining why the world's best rosés still come from Provence. Learn more about the history of rosé.
The rosés of Provence are distinctly different because of the unique character of the place where they originate – the soil, climate, and terrain of the vineyards. The physical environment of Provence – with its plentiful sunshine; its mistral winds; its Mediterranean Basin soils; and its hillsides covered with wild lavender, rosemary, and thyme – is reflected in the crisp flavors and zesty aromas of the rosé wines made there.
This notion of place and the influence it has on wine is a uniquely French concept, referred to as terroir. Read more about terroir.
Although Provençal vintners have been making rosé for centuries, they have greatly improved the quality of their wines in recent decades. These improvements have been reinforced by the quality-control system called Appellation d'Origine Protégée (AOP). This European Union-wide system (similar to France's Appellation d'Origine Contrôlée system) categorizes wines geographically (by their place of origin) and sets quality standards for wines of each appellation, or region.
AOP wines represent the highest level of quality in French winemaking. Any wine bearing the name of one of these official wine-producing areas must be produced within clearly defined parameters. For example, each Provence AOP has specific rules covering allowable grape varieties, maximum yield per hectare, and more. These rules apply to every vat of rosé that will be bottled and sold with an AOP label.
To a wine consumer, this designation connotes consistent quality. When you buy a rosé from a Provence appellation, you can have confidence in the quality of what's in the bottle. These production standards set Provençal rosés apart. Learn more about Provence's rosé-making appellations.
"The French have understood and celebrated rosé all along. Those from Provence ... have long been the gold standards."
— S. Irene Virbila, Los Angeles Times
"... in Provence, the leader of fine rosé, a lot of thought goes into rosé—right down to the shade of pink that attracted you in the first place."
— Robert Camuto, Wine Spectator
"Provençal rosé, which is light, crisp and not sweet in the slightest, is one of the best springtime (and summertime) wines around."
— Ray Isle, Food & Wine
"... a good rosé should act like any fine wine and have the structure and mineral core to accompany food, especially the rich flavors associated with Provence, which is where I like to source my rosés."
— Will Lyons, The Wall Street Journal
"Speaking of Provence, that paradisiacal region of sun-kissed slopes and lavender meadows remains the locus of rosé's spiritual soul."
– Mark Oldman, Oldman’s Brave New World of Wine (Norton, 2010)
"Rosé sales have now surpassed those of white wine within France.…. The main French center of rosé activity is in Provence, where eight percent of the world's rosé is made."
— Roger Voss, Wine Enthusiast