CIVP/Provence Wine Council Welcomes EU's Decision to Retain Traditional Standards for Rosé Wine
Francois Millo, director of the Conseil Interprofessionnel des Vins de Provence, said, "The proposal before the European Commission to permit blends of reds and whites to be called rosé was an ill-conceived attempt to increase sales of European wines. In point of fact, it would have had the opposite effect by diminishing the well-earned reputation of rosé wines for excellence. The EU is to be congratulated for its wisdom and courage in rejecting the proposal."
The CIVP/Provence Wine Council pointed out that a recent study found the worldwide popularity of rosés is expected to rise by about 10 percent in the next few years. Further, retail sales of imported rosé wines in the United States increased 42 percent from April 2008 to April 2009, compared with an increase of less than 5 percent in retail sales of all table wines during the same period.
Clearly the extraordinary quality and versatility of rosé wines produced with time-honored methods - especially those of Provence - are winning the loyalty of growing numbers of consumers.
The CIVP/Provence Wine Council reaffirms its commitment to uphold the highest standards for the production of Provence rosés, which account for 8 percent of the world total.
(The 42 percent increase in U.S. retail sales of imported rosé wines between April 2008 and April 2009 was released by The Nielsen Company and reported by the CIVP/Provence Wine Council. The study that projected a 10 percent increase in worldwide consumption of rosé wines by 2012 was conducted by the International Wine & Spirit Record, a London-based drinks research organization.)
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The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as Wines of Provence, is an organization representing more than 600 wine producers and 40 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region’s primary appellations. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Protégée (AOP) wines. More information can be found at www.winesofprovence.com and on social media at facebook.com/winesofprovence, twitter.com/winesofprovence, youtube.com/provencewines, and instagram.com/winesofprovence .
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