Nielsen: Imported Rosé Retail Sales Jump 26% in 2011
– Average price per bottle also rises, as consumers seek out quality –
(New York, NY, February 6, 2012) – For the seventh straight year, Nielsen is reporting retail sales well ahead of the market for imported rosé wines priced at $12 and above. Sales in this market segment grew 26.1% on dollars and 14.4% on volume in 2011.
This represents a growth rate more than seven times that of total retail table wine sales for the same period. Growth rates for imported rosés remain “very, very attractive,” for retailers, said Danny Brager, vice president of Nielsen’s Beverage Alcohol Team.
Sales increase by value ($)
Sales increase by volume
Imported rosé wine
Total table wine
U.S. retail sales of imported rosé table wines priced $12 and above, within the Nielsen food, drug, and liquor channels for the 52-week period ending Jan. 7, 2012, compared to the same period the prior year.
Results like these confirm dry rosé’s position as one of the fastest-growing wine categories in the nation, according to Julie Peterson, a representative of the Provence Wine Council. In addition, Nielsen reported that the average price per bottle in this category was $15.32 in 2011, a full $2.00 more than the 2009 average. “Not only is rosé’s sales growth continuing,” said Peterson, “but the price per bottle is also going up, which points to consumers’ growing appreciation for premium rosé – a segment in which Provence is the leader.”
Members of the wine trade and the media can experience Provence’s “gold standard” rosé quality, along with exemplary reds and whites of the region, during a six-city U.S. tasting tour planned for March 21 through April 4. Tour cities include Boston, Los Angeles, Miami, New York, San Francisco, and Washington, D.C. Details at www.winesofprovence.com/events.
The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council, is an organization representing more than 600 wine producers and 72 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region’s principal appellations. The organization’s members together produce 95 percent of Provence’s Appellation d’Origine Controlee (AOC) wines. More information can be found online at www.winesofprovence.com or www.facebook.com/winesofprovence.
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Joan Brower/Janet Bartucci/Zachary Cochran
The Dilenschneider Group, Inc.
MetLife Building, 200 Park Avenue, 26th Floor
New York, NY 10166
Tel.: 212-922-0900; Fax: 212-922-0971
Julie Peterson/Carlene Hastings
Vins de Provence – U.S. Office
1025 Thomas Jefferson St. NW, Suite 420 East
Washington, DC 20007
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