PRESS RELEASE

Provence Wine Producers to Visit Chicago March 7

– Media and trade professionals invited to sample the region's gold standard rosé wines

(New York, NY, February 26, 2013) – As imported rosé wines continue to post strong sales increases, two dozen wineries from Provence will visit Chicago on March 7 to pour their gold standard dry rosé wines for journalists and wine professionals. Provence, the oldest winegrowing area in France, is the largest wine region specializing in AOC rosé wine worldwide.

This event marks the annual Provence in the City tasting tour’s first time in Chicago. The tour, which will stop in New York City on March 5, is the year’s largest presentation of the wines of Provence in the United States. Guests will sample an array of rosé wines – the elegant pink wines for which Provence is famous – along with numerous red and white wines of the region.

These tastings cap another dynamic year of sales for imported rosé in the U.S.:

  • At retail, imported rosé wines priced $12 and above have grown at double-digit rates for eight straight years, according to a Nielsen survey.
  • Exports of rosé wine from Provence to the U.S. have grown at double-digit rates for nine consecutive years, according to the French customs agency and the Provence Wine Council.

“Our producers are excited to meet Chicago trade and media members for the first time,” said Francois Millo, director of the Conseil Interprofessionnel des Vins de Provence (Provence Wine Council). “Provence in the City will be a wonderful opportunity for building relationships and discovering new wines, served alongside flavorful foods.” A special selection of local and regional foods from award-winning chef Paul Virant will be served to highlight the pairing versatility of Provence rosé.

Event Details
Trade and Media Tasting
1:00-4:00 p.m.
Thursday, March 7
Perennial Virant, Lincoln Park, IL
RSVP info at www.winesofprovence.com/events

Participating Wineries
Caves d’Esclans - Sacha Lichine
Château Barbeyrolles
Château Beaulieu
Château d’Astros
Château de Calavon
Château de Saint Martin - Cru Classé
Château La Mascaronne
Château La Tour de l’Evêque
Château Margüi
Château Roubine - Cru Classé
Château Saint-Pierre
Domaine de la Fouquette
Domaine de la Sanglière
Domaine de Saint Ser
Eole
Estandon Vignerons
Famille Sumeire Vignerons en Provence
Jules Wines
Les Quatre Tours
Les Vins Bréban
Maison Saint Aix
Maîtres Vignerons de Saint-Tropez
Rimauresq Cru Classé
Vignobles de Berne

The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council, is an organization representing more than 600 wine producers and 40 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region’s principal appellations. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Controlee (AOC) wines. More information can be found online at www.winesofprovence.com or www.facebook.com/winesofprovence or http://twitter.com/winesofprovence.

###

Media Contacts 
Joan Brower/Janet Bartucci
The Dilenschneider Group, Inc.
MetLife Building, 200 Park Avenue, 26th Floor
New York, NY 10166
Tel.: 212-922-0900; Fax: 212-922-0971
media@winesofprovence.com

Trade Contacts
Julie Peterson/Carlene Hastings
Vins de Provence - U.S. Office
1025 Thomas Jefferson St. NW, Suite 420 East
Washington, DC 20007
Tel: 202-499-4263
chastings@winesofprovence.com

 


Download the full release as a PDF

 


FINANCED WITH ASSISTANCE FROM THE EUROPEAN UNION