Rosè Lends Pairing Panache to the Holiday Table

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CONTEST

Reminder: Enter Our Thanksgiving Rosè Display Contest!

Have a great Thanksgiving rosè retail display? You could win a voucher for the French Wine Society’s French Wine Scholar self-study package. Our Thanksgiving rosè promotion contest winner will be chosen based on the creativity of the visual display, the diversity of rosè references displayed (must include at least two Provence labels), and results (based on rosè sales during the display period).

Rules: One entry per retail location. Entries must be emailed by Dec. 9, 2011, to provence@awscorp.com. Please include:

• Up to three photos of your display
• Your name, phone number, and job title/role
• Retail establishment's name and address
• Provence rosè labels included in the display/promotion
• Sales results for the duration of the display, by value and volume

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VARIETIES

Provence Reds and Whites Poised for Growth

Provence winemakers are known for their rosès – no surprise there. That’s why Paul Sanguinetti of the Patina Restaurant Group was “blown away by the quality of some of the reds and whites” he tasted on a recent trade trip to Provence. “Rosè is what they’re known for, but these producers are also passionate about their reds and whites,” said the Los Angeles-based sommelier, who said he tasted “amazing reds” and “phenomenal whites” on the Vins de Provence-sponsored tour.

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Chef Patrice Presents Rosè Holiday Pairings on TV News Show

Former White House chef Patrice Olivon, a Provence native, presented rosè-pairing ideas on WUSA 9 in Washington, D.C., on the Nov. 14 noontime news show. The segment highlighted rosè's ability to complement a Thanksgiving turkey with the trimmings.

Have an idea for a Provence rosè media spotlight in your market? Contact Carlene Hastings at AWS Corporation for assistance (chastings@awscorp.com, 202-296-3524).

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RECAP

Trade Members Visit Provence, Discover Gems

Eight wine professionals from across the United States experienced Provence at harvest time during a six-day trade trip in October. Participants toured vineyards, tasted wines, sampled Provençal cuisine, and met one-on-one with local producers.

The participants went in search of producers to form long-term relationships with as they build their portfolios for 2012 and beyond. They were especially interested in those without much presence in the U.S. – the “undiscovered gems” of the region. And as one importer said, “I think I found the ones I was looking for.”

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PORTFOLIO

Discover New Producers for 2012

Importers: More than 20 producers listed in the WinesofProvence.com directory have not yet been discovered in the United States. If you’re interested in introducing something new from Provence to your spring portfolio, please ask for a list of our undiscovered wines and domaines for 2012.

Contact Carlene Hastings at AWS Corporation (chastings@awscorp.com, 202-296-3524).

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TERROIR SERIES

Coteaux Varois en Provence AOC

The final appellation in our series on the terroirs of Provence is the centrally located Coteaux Varois en Provence. This terroir, protected by mountains, includes 28 towns centered on Brignoles. It enjoys an inland Mediterranean climate with hot, dry summers and harsh winters. The vineyards average an altitude of 1,200 feet, with soils primarily clay-limestone.

The perfectly pale rosè wines from the region are produced mainly from Cinsault and Grenache grapes. With an elegant bouquet and a refined taste, they offer a perfect balance between alcohol and the natural acidity that is characteristic of this region.

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