America is falling for French rosé. For the annual period ending September 19, 2009, U.S. retail sales of imported rosé wines priced $12 and above grew 11 times faster by volume than total table wine sales. Specifically, sales volumes for imported rosé wines increased by 20.9%, whereas total table wine volumes increased by only 1.8%, according to Nielsen Group research.

Behind rosé’s swelling popularity are its dry, refreshing flavors and consumers’ casually elegant lifestyles. Rosé is crisp and dry, with red-grape character that brings out the best in food. It's a wine for all seasons!

Provence rosé: made from red grapes grown in France’s oldest wine region.