Provence is the world’s largest wine region specializing in dry rosé — and Provençal rosé is a rising favorite among American wine lovers. In 2013 Provence rosé wine exports to the U.S. jumped 40%. In the same year U.S. retail sales of imported rosé wines grew by 39% on volume, extending a multi-year trend.
Three reasons for Provence rosé’s growing appeal? Its food friendliness, its gold standard quality, and the joie de vivre it reflects. More >